National Study Confirms Value of Flowers at Funerals
For Immediate Release: January 30, 2015 Brookfield, Wis. – According to the results of a new report from the American Floral Endowment’s Floral Marketing Research Fund (FMRF), both bereaved families and funeral directors feel flowers and plants offer comfort during and after funerals. The study, Funeral Directors and Flowers: Insights into Floral Tributes in the Funeral Industry, by the FMRF sought to assess consumers’ attitudes toward and use of floral tributes in funeral services; the …