June 3-5, 2025

2025/06/03 08:00:00

Beyond Tradition

Shaping the Future of Funeral Service at the 15th Annual AFCCA Conference

As the funeral and cemetery industry evolves, professionals must navigate the delicate balance between honoring tradition and embracing progress. Join us at the 15th Annual Arizona Funeral Cemetery and Cremation Association Conference as we go Beyond Tradition, exploring the latest innovations, ethical business practices, and impactful strategies shaping the future of funeral service.

This year’s conference will dive into technology advancements, employee engagement, FTC compliance, and the increasing demand for personalized services—all while reinforcing the core values of integrity and compassion. Attendees will gain actionable insights on staying relevant in a changing industry, leveraging new tools without sacrificing sales, and building strong, engaged teams.

Whether you’re a funeral director, cemetery professional, or cremation specialist, this event will provide the knowledge, networking, and strategies to elevate your services and strengthen your organization’s impact. Don’t miss this opportunity to learn from industry experts, connect with peers, and redefine what it means to serve families in today’s world.

Hilton North Scottsdale at Cavasson

7965 E Cavasson Blvd, Scottsdale, AZ 85255

AFCCA has secured a special room rate for AFCCA Annual Conference attendees/exhibitors. Please use the link below to reserve your room, rates are good for nights booked June 4 – 6, 2024

Standard Room: $189.00+ Tax (Resort Fee Waived) 

All guest room accommodations are subject to the current occupancy tax rate. Cut off date for reservations is May 13, 2025, rooms subject to availability after this date.

Schedule of Events

Check back frequently for updates to the 2025 Annual Conference Schedule!

Tuesday, June 3

6:30 am Golf Tournament Registration – Continental Breakfast
7:30 am Shotgun Start
12:00 pm Golf Tournament Luncheon
4:00 – 7:00 pm Expo Hall Opening Party
Sponsored by our Exhibitors

Wednesday, June 4

7:30 am Breakfast with our Exhibitors
8:30 am Opening Ceremonies
Memorial Video
President’s Welcome Remarks
Annual Awards
9:30 am “How to Enhance the Customer Experience and the Value it Brings to Your Organization”

Jake Johnson
C Hour CEU Presentation

10:40 am “Aging with Dignity and Next Steps Beyond the Funeral”

Caleb Linh & Jenny Krulewich

C Hour CEU Presentation

11:35 am Lunch and Expo Hall Passport
1:30 pm “Offering the Gift of a Final Goodbye”
Martha ThayerA Hour CEU Presentation
2:45 PM  AFCCA Business Meeting & Election

B Hour CEU Presentation

4:30 – 5:30 pm President’s Reception

Thursday, June 5

8:30 am Breakfast with our Exhibitors
9:30 am Installation of Officers
9:45 am “FTC Funeral Rule Compliance”

Martha Thayer

B Hour CEU Presentation

10:50 AM “Meeting Families Requests with Formaldehyde Free Embalming”

Rory McKeown

A Hour CEU Presentation

11:45 AM Grab & Go Lunch
12:00 pm “Our Hearts Matter Too: Mitigating Compassion Fatigue in Death Care Work”

Terri Waibel

C Hour CEU Presentation

Meet Our Speakers

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Jake Johnson

President & Chief Executive Officer

Johnson Consulting Group

www.johnsonconsulting.com

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Jenny Krulewich, LMSW

Client Care Advocate & Certified Dementia Practitioner

Lihn Law Group

lihnlawgroup.com

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Caleb Lihn, J.D., LL.M., CELA

Founder and Attorney

Lihn Law Group

lihnlawgroup.com

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Martha Thayer, MSP

Founder and President

Mortuary Training

MortuaryTraining.com

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Rory McKeown

Sales Representative and Trainer

The Dodge Co

dodgeco.com

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Terri Waibel

Certified Clinical Trauma Professional

The Center for Compassion

thecenterforcompassion.com

Annual Conference Golf Tournament

Sponsored by PBF Manufacturing

TPC Scottsdale – Champions Course

Tuesday, June 3, 2025
6:30 AM Breakfast & Registration
7:30 AM Shotgun Start

Register to Play

Individual Golfer: $165 Early Bird | $185 Regular

Foursome: $620 Early Bird |$700 Regular

Early Bird Pricing Ends April 23, 2025

Club rentals are $95+tax and include 2 sleeves of golf balls. The golf course keeps minimum rentals on hand and must have a count ahead of time to ensure availability. Please indicate at registration if you will be needing rentals. You will pay individually the day of the event.

Your Registration includes: Golf, Cart, Range Balls, Breakfast, Lunch, 1 Drink Ticket & Prizes!

Registration closes end of day, May 23

Attendee Registration

Must be an employee in the Funeral Profession (Funeral Home, Cemetery, Crematory), but not a supplier.

Full Conference Access

AFCCA MEMBER: $529
NONMEMBER: $579

Your full access registration includes:

Tuesday’s Welcome Party

Wednesday Breakfast, Lunch and President’s Reception

Thursday Breakfast & Lunch

Swag Bag

6 Total CEUs (2 A, 2 B, 2 C)

Wednesday Only Access

AFCCA MEMBER: $299
NONMEMBER: $349

Your Wednesday one-day pass registration includes

Wednesday Breakfast, Lunch and Wednesday Reception

Swag Bag

3 Total CEUs (1 A, 1 C, 1 B)

AFCCA Business Meeting and State Updates

Thursday Only Access

AFCCA MEMBER: $249

NONMEMBER: $299

Your Thursday one-day pass registration includes:

Thursday Breakfast & Lunch

Swag Bag

3 Total CEUs (1 A, 1 C, 1 B)

Exhibitor Registration

AFCCA Supplier Partner

$875For First Table

Non-Member

$1075For First Table

Registration Includes:

Six foot table (may add on additional tables for $425)

Two attendees (may add on additional attendees for $375)

Tuesday Expo Hall Opening Party

Wednesday President’s Reception

Receive a registration list of attendees.

Participation in the Exhibitor Passport to encourage attendees to visit your booth & win prizes

Option to include swag or materials in conference tote bag

Registration closes May 21

Sponsorship Opportunities

Your sponsorships are what make this event possible! Please consider showing your support to AFCCA and Funeral & Cemetery Professionals throughout Arizona by selecting a sponsorship package. 

Thank You 2025 Conference Sponsors

Golf Hole Sponsors