Remembering A Life COVID-19 Education Efforts Earn National Award

For Immediate Release: October 26, 2021

Contact: Jessica Koth, 262-814-1536,


Remembering A Life COVID-19 Education Efforts Earn National Award

Brookfield, Wis. – The National Funeral Directors Association (NFDA) and its consumer education initiative, Remembering A Life, were recently honored by the American Society of Association Executives (ASAE) with a Gold Award in the Power of A Awards for their efforts to educate the public about funerals and grief during the COVID-19 pandemic. Educational outreach included comprehensive website content and social media outreach, plus podcast and blog content that helped families say goodbye to loved ones even when social distancing and gathering restrictions made it more challenging to have a meaningful funeral.

NFDA was one of 25 associations to earn a Gold Award. ASAE’s Power of A (association) Awards, the industry’s highest honor, recognize the association community’s valuable contributions on the local, national and global levels. The Power of A Awards reward the outstanding accomplishments of associations and industry professionals who work tirelessly to solve problems, and strengthen lives, the workforce, the economy, and the world.

“Congratulations for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President & CEO Susan Robertson, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.”

The 2021 award categories include The Power of Industry/Professional Advancement, The Power of Community Support and Engagement, The Power of Global Development, The Power of Diversity and Inclusion, and The Power of Advocacy.

In 2021, six organizations received Summit Awards, 25 organization earned Gold Awards, and 32 organizations received Silver Awards. Winners’ information can be found at


About Remembering A Life 

Remembering A Life provides educational tools to help families understand the value of a funeral, plan a meaningful service and begin the grief journey following the death of a loved one. Resources include the Remembering A Life website (, a podcast, book club, blog, conversation cards and thoughtful gifts for grieving family members and friends. Remembering A Life is a consumer education initiative of the National Funeral Directors Association. Follow Remembering A Life on Facebook, Instagram and Twitter.


About the National Funeral Directors Association 

NFDA is the world’s leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit