The ROI of Funeral Aftercare: What are the benefits?
BY INTERNATIONAL GRIEF INSTITUTE When a 15-year-old girl died in a car crash in 2009, her family logically turned to the funeral home to help. After all, the funeral home is where every grief journey starts. Yet, aside from a small collection of old books, the fourth-generation funeral home, the largest in the county, offered nothing. The family was shocked. It was as if they had walked through an inferno, suffered third degree burns, remained …