[ult_content_box bg_color=”#303791″ box_shadow=”horizontal:px|vertical:px|blur:px|spread:px|color:#f7f7f7|style:inherit|” hover_box_shadow=”horizontal:px|vertical:px|blur:px|spread:px|color:#f7f7f7|style:none|” margin=”margin-top:25px;margin-bottom:25px;” min_height=”75″ padding=”padding:30px;”][ultimate_heading main_heading=”June 3-5, 2025″ main_heading_color=”#ffffff” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:60px;” sub_heading_font_size=”desktop:80px;”][/ultimate_heading][/ult_content_box][ult_countdown count_style=”ult-cd-s2″ datetime=”2025/06/03 08:00:00″ countdown_opts=”smonth,sweek,sday” timer_bg_color=”#2d3289″ br_time_space=”25″ tick_col=”#ffffff” tick_sep_col=”#ff675b” tick_size=”desktop:60px;” tick_sep_size=”desktop:40px;” tick_style=”font-weight:bold;” tick_unit_style=”font-weight:bold;”]

Beyond Tradition

Shaping the Future of Funeral Service at the 15th Annual AFCCA Conference

As the funeral and cemetery industry evolves, professionals must navigate the delicate balance between honoring tradition and embracing progress. Join us at the 15th Annual Arizona Funeral Cemetery and Cremation Association Conference as we go Beyond Tradition, exploring the latest innovations, ethical business practices, and impactful strategies shaping the future of funeral service.

This year’s conference will dive into technology advancements, employee engagement, FTC compliance, and the increasing demand for personalized services—all while reinforcing the core values of integrity and compassion. Attendees will gain actionable insights on staying relevant in a changing industry, leveraging new tools without sacrificing sales, and building strong, engaged teams.

Whether you’re a funeral director, cemetery professional, or cremation specialist, this event will provide the knowledge, networking, and strategies to elevate your services and strengthen your organization’s impact. Don’t miss this opportunity to learn from industry experts, connect with peers, and redefine what it means to serve families in today’s world.

[ultimate_heading main_heading=”Hilton North Scottsdale at Cavasson” main_heading_color=”#474747″ sub_heading_color=”#474747″ alignment=”left” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:32px;” sub_heading_font_size=”desktop:22px;” main_heading_margin=”margin-bottom:15px;” sub_heading_margin=”margin-bottom:25px;”]7965 E Cavasson Blvd, Scottsdale, AZ 85255[/ultimate_heading]

AFCCA has secured a special room rate for AFCCA Annual Conference attendees/exhibitors. Please use the link below to reserve your room, rates are good for nights booked June 4 – 6, 2024

Standard Room: $189.00+ Tax (Resort Fee Waived) 

All guest room accommodations are subject to the current occupancy tax rate. Cut off date for reservations is May 13, 2025, rooms subject to availability after this date.

Schedule of Events

Check back frequently for updates to the 2025 Annual Conference Schedule!

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6:30 am Golf Tournament Registration – Continental Breakfast
7:30 am Shotgun Start
12:00 pm Golf Tournament Luncheon
4:00 – 7:00 pm Expo Hall Opening Party
Sponsored by our Exhibitors

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7:30 am Breakfast with our Exhibitors
8:30 am Opening Ceremonies
Memorial Video
President’s Welcome Remarks
Annual Awards
9:30 am “How to Enhance the Customer Experience and the Value it Brings to Your Organization”

Jake Johnson
C Hour CEU Presentation

10:40 am “Aging with Dignity and Next Steps Beyond the Funeral”

Caleb Linh & Jenny Krulewich

C Hour CEU Presentation

11:35 am Lunch and Expo Hall Passport
1:30 pm “Offering the Gift of a Final Goodbye”
Martha ThayerA Hour CEU Presentation
2:45 PM  AFCCA Business Meeting & Election

B Hour CEU Presentation

4:30 – 5:30 pm President’s Reception

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[ultimate_info_table design_style=”design02″ color_scheme=”red” package_heading=”Thursday, June 5″ subheading_font_size=”desktop:16px;” css_info_tables=”.vc_custom_1745873875402{padding-right: 15px !important;padding-left: 15px !important;}”]

8:30 am Breakfast with our Exhibitors
9:30 am Installation of Officers
9:45 am “FTC Funeral Rule Compliance”

Martha Thayer

B Hour CEU Presentation

10:50 AM “Meeting Families Requests with Formaldehyde Free Embalming”

Rory McKeown

A Hour CEU Presentation

11:45 AM Grab & Go Lunch
12:00 pm “Our Hearts Matter Too: Mitigating Compassion Fatigue in Death Care Work”

Terri Waibel

C Hour CEU Presentation

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[ultimate_heading main_heading=”Meet Our Speakers” main_heading_font_family=”font_family:|font_call:” main_heading_margin=”margin-top:15px;margin-bottom:15px;”][/ultimate_heading]
[ult_team img_hover_eft=”” image=”id^8277|url^http://azfcca.org/wp-content/uploads/2025/04/jake-johnson.jpeg|caption^null|alt^null|title^jake johnson|description^null” name=”Jake Johnson” pos_in_org=”President & Chief Executive Officer”]Johnson Consulting Group

www.johnsonconsulting.com[/ult_team][ultimate_modal modal_title=”Jake Johnson” btn_size=”lg” btn_bg_color=”#303890″ btn_bg_hover_color=”#1c2a7a” btn_text=”Speaker & Presentation Information” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#ffffff”]President & CEO at Johnson Consulting, Jake began his career at Keystone Group Holdings (now Dignity Memorial Network) as Associate Director, Corporate Development.  This job included financial analysis, bank and equity partner presentations, along with accounting and system setup with acquired funeral homes.  Jake then went on to work at Palm Mortuaries and Cemeteries in Las Vegas, NV which at the time handled 6,500 funeral home families and over 2,200 cemetery cases out of 6 locations.  There Jake conducted funeral directing, funeral arranging, funeral home management, cemetery operations management, and sat on the executive board.  Jake’s ability to problem solve business issues contributes to his success in currently owning a funeral home and cremation center in Sun City, Arizona along with a small-town funeral home in Batesville, IN. Jake’s education includes a BSBA degree in Management with an emphasis in Accounting and Financial Analysis from Xavier University. His foundation in accounting and EBITDA forecasting is complemented by technology savviness and management qualifications in business development and operations.  He is also a licensed REALTOR in Arizona and a Register Investment Advisor Representative and is currently a member of the Entrepreneur Organization (EO) Arizona Chapter. Jake is also a member-emeritus of the Funeral Service Foundation Board.

How to Enhance the Customer Experience and the Value it Brings to Your Organization

1 Hour, C CEU

Employee development and retention is key to the success of our business, ultimately maintaining or increasing the value of the business. In this presentation Jake covers customer experience (CX) culture and training, how to implement it, and how the impacts of improved customer service affect the value of business.

Objectives:

  • How to improve your customer service culture through employee development and retention.
  • The value customer experience (CX) brings to your business.
  • How to measure a family’s satisfaction.
  • What gets measured gets done!

[/ultimate_modal]

[ult_team img_hover_eft=”” social_icon_effect=”on” social_links=”%5B%7B%22social_icon_url%22%3A%22%23%22%7D%5D” divider_effect=”” name=”Jenny Krulewich, LMSW” pos_in_org=”Client Care Advocate & Certified Dementia Practitioner” image=”id^8279|url^http://azfcca.org/wp-content/uploads/2025/04/JK-copy.jpg|caption^null|alt^null|title^JK-copy|description^null”]Lihn Law Group

lihnlawgroup.com[/ult_team][ultimate_modal modal_title=”Jenny Krulewich, LMSW” btn_size=”lg” btn_bg_color=”#303890″ btn_bg_hover_color=”#1c2a7a” btn_text=”Speaker & Presentation Information” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#ffffff”]Jenny Krulewich uses person-centered practices, empathy, and humor to help individuals and families enhance quality of life during challenging times. She believes our differences are strengths that support independence, safety, dignity, and happiness. Jenny holds a BSW from the University of Iowa and an MSW from the University of Illinois at Chicago. Her career began as a care manager and guardianship representative for individuals with developmental, intellectual, and physical disabilities. Since relocating from Chicago to Denver in 2015, she has served both private pay and Medicaid populations, supervised clinical staff, and managed agency operations. She has presented on care audits and elder care at Colorado Bar Association Elder Law Retreats. In her free time, Jenny enjoys biking, swimming, playing with her puppy, and exploring new foods and adventures with her family.

Aging with Dignity and Next Steps Beyond the Funeral

1 Hour, C CEU

This engaging seminar provides a roadmap for securing dignity, protection, and peace of mind in later years — and guidance for the critical steps following a funeral. From an elder law perspective, we explore three essential pillars: estate planning, guardianship and conservatorship, and life care planning.

Building on these foundations, we turn to the often-overlooked responsibilities after death, including navigating probate, administering trusts, and honoring a loved one’s final wishes. Attendees will gain actionable insights, practical tools, and a deeper understanding of how to support families with professionalism, compassion, and confidence.

[/ultimate_modal]

[ult_team img_hover_eft=”” social_icon_effect=”on” social_links=”%5B%7B%22social_icon_url%22%3A%22%23%22%7D%5D” divider_effect=”” name=”Caleb Lihn, J.D., LL.M., CELA” pos_in_org=”Founder and Attorney” image=”id^8278|url^http://azfcca.org/wp-content/uploads/2025/04/CL-cropped.jpg|caption^null|alt^null|title^CL-cropped|description^null”]Lihn Law Group

lihnlawgroup.com[/ult_team][ultimate_modal modal_title=”Caleb Lihn, J.D., LL.M., CELA” btn_size=”lg” btn_bg_color=”#303890″ btn_bg_hover_color=”#1c2a7a” btn_text=”Speaker & Presentation Information” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#ffffff”]Caleb Lihn is a Certified Elder Law Attorney (CELA) focusing on elder law, estate planning, disability and special needs planning, and probate. He guides clients through complex issues with empathy and creative solutions. After personal family experiences, he earned an LL.M. in Estate Planning and Elder Law. Caleb serves on the Boards of the Arizona Center for Disability Law and the National Academy of Elder Law Attorneys (NAELA), where he contributes to the Journal Editorial Board and DEI Committee. He is a past president of the Arizona NAELA Chapter and past chair of the State Bar’s Elder Law Section. He also serves on the Bar’s Council for Persons with Disabilities and the Desert Botanical Garden’s Planned Giving Committee. Caleb is an AV Preeminent-rated attorney, a Super Lawyer since 2019, and an adjunct professor at Western New England University College of Law, where he teaches Special Needs Trust Administration.

Aging with Dignity and Next Steps Beyond the Funeral

1 Hour, C CEU

This engaging seminar provides a roadmap for securing dignity, protection, and peace of mind in later years — and guidance for the critical steps following a funeral. From an elder law perspective, we explore three essential pillars: estate planning, guardianship and conservatorship, and life care planning.

Building on these foundations, we turn to the often-overlooked responsibilities after death, including navigating probate, administering trusts, and honoring a loved one’s final wishes. Attendees will gain actionable insights, practical tools, and a deeper understanding of how to support families with professionalism, compassion, and confidence.

[/ultimate_modal]

[ult_team img_hover_eft=”” social_icon_effect=”on” social_links=”%5B%7B%22social_icon_url%22%3A%22%23%22%7D%5D” divider_effect=”” name=”Martha Thayer, MSP” pos_in_org=”Founder and President” image=”id^8289|url^http://azfcca.org/wp-content/uploads/2025/04/IMG_0445-2.jpg|caption^null|alt^null|title^IMG_0445 (2)|description^null”]Mortuary Training

MortuaryTraining.com[/ult_team][ultimate_modal modal_title=”Martha Thayer” btn_size=”lg” btn_bg_color=”#303890″ btn_bg_hover_color=”#1c2a7a” btn_text=”Speaker & Presentation Information” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#ffffff”]

Martha L. Thayer is a nationally recognized mortuary science educator, curriculum consultant, and funeral service practitioner with over three decades of experience. She has served as Program Director at Arapahoe Community College and as a faculty member at Dallas Institute of Funeral Service and the University of Minnesota. A passionate advocate for excellence in funeral service education, Martha has designed and delivered curriculum in embalming, ethics, grief psychology, and funeral arrangements. She is the founder of Mortuary Training, LLC, and has consulted for NFDA, CANA, and funeral homes nationwide. Her expertise has been featured in media outlets including Christianity Today and CNBC. A frequent national speaker, Martha’s work focuses on compassion in funeral service, curriculum innovation, and end-of-life education. She holds degrees in Mortuary Science, Organizational Management, and Curriculum & Instruction and has contributed to multiple publications, CEU programs, and legislative initiatives across the U.S.

Offering the Gift of a Final Goodbye

1 Hour, A CEU

Description: In “Offering the Gift of a Final Goodbye,” we will identify why people don’t view, present talking points to overcome common objections, review viewing options, discuss benefits to the family and the funeral home, and prepare for an identification viewing or embalming.

Outline:

  • Identify why people don’t view
  • Present talking points to overcome common objections
  • Review viewing options
  • Discuss benefits to the family and the funeral home
  • Prepare for an identification viewing or embalming

FTC Funeral Rule Compliance

1 Hour, B CEU

“FTC Funeral Rule Compliance” provides a clear and practical overview of the rule. We will review why compliance is essential, identify triggering events, and discuss prohibited fees and cash advance items. The presentation will focus on complying with the funeral rule while talking to undecided families on the telephone.

Outline:

  • Review the history of the FTC and why compliance is essential
  • Define and identify a triggering event
  • Discuss prohibited fees and cash advance items
  • Comply with the rule while on the telephone.

[/ultimate_modal]

[ult_team img_hover_eft=”” social_icon_effect=”on” social_links=”%5B%7B%22social_icon_url%22%3A%22%23%22%7D%5D” divider_effect=”” name=”Rory McKeown” pos_in_org=”Sales Representative and Trainer” image=”id^8281|url^http://azfcca.org/wp-content/uploads/2025/04/4-Rory-heaadshot.jpg|caption^null|alt^null|title^4-Rory heaadshot|description^null”]The Dodge Co

dodgeco.com

[/ult_team][ultimate_modal modal_title=”Rory McKeown” btn_size=”lg” btn_bg_color=”#303890″ btn_bg_hover_color=”#1c2a7a” btn_text=”Speaker & Presentation Information” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#ffffff”]

Rory has been a licensed funeral director and embalmer for over 30 years. Since 2013, Rory has served as a sales representative with The Dodge Company, covering Arizona, Colorado and New Mexico. Rory spent much of his funeral directing and embalming career in the Chicago area.

Meeting Families Requests with Formaldehyde Free Embalming.

1 Hour, A CEU

Taking the opportunity to serve families with most any reasonable request needs to be part of our plan if we want to survive in a changing market. We will discuss procedure, cosmetics, and presentation of formaldehyde free embalming along  how to bridge the gap between immediate, or viewing prior to ground burial, human composting and alkaline hydrolysis.[/ultimate_modal]

[ult_team img_hover_eft=”” social_icon_effect=”on” social_links=”%5B%7B%22social_icon_url%22%3A%22%23%22%7D%5D” divider_effect=”” name=”Terri Waibel” pos_in_org=”Certified Clinical Trauma Professional” image=”id^7984|url^http://azfcca.org/wp-content/uploads/2024/03/Terri43-e1711653446653.jpg|caption^null|alt^null|title^Terri43|description^null”]The Center for Compassion

thecenterforcompassion.com[/ult_team][ultimate_modal modal_title=”Terri Waibel – Certified Clinical Trauma Professional, The Center for Compassion” btn_size=”lg” btn_bg_color=”#303890″ btn_bg_hover_color=”#1c2a7a” btn_text=”Speaker & Presentation Information” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#ffffff”]Terri Waibel, LCSW, FT is a licensed psychotherapist & certified Fellow in Thanatology who has been working and volunteering in the field of social work for over 20 years. Terri is the founder and clinical director of Center for Compassion, a multi-provider therapy practice located in Chandler, Arizona whose primary focus is supporting the traumatically bereaved after the death of a beloved person. Center for Compassion is creating a more compassionate world so that no person has limited support for grief, trauma, or suffering. Terri is also the founder of the Southwest Institute for Grief and Trauma Studies, an education and training body that focuses on closing the gap in grief education for helping professionals. Terri is simultaneously honored and heartbroken to be present with grievers and proud to call herself a grief activist. She devotes herself to this work in memory of her brother and her beloved daughter, Kyndrid.

“Our Hearts Matter Too: Mitigating Compassion Fatigue in Death Care Work”

In this session, we will explore the often-overlooked emotional toll that death care workers experience and the profound impact of compassion fatigue on their well-being. Those who dedicate themselves to providing end-of-life care—whether in hospice, funeral services, or other death-related professions—are deeply impacted by the emotional weight of their work. While they offer critical support to grieving families and individuals during some of life’s most challenging moments, their own emotional and psychological health can often be compromised.

This presentation will focus on identifying, managing, and mitigating compassion fatigue in death care professionals through both research-based approaches and practical strategies. We will introduce the Professional Quality of Life (ProQOL) Scale, a tool designed to assess the balance between compassion satisfaction (the positive feelings derived from helping others) and compassion fatigue (the emotional toll caused by prolonged exposure to others’ suffering). Participants will learn how to assess their own professional quality of life and use this tool to better understand their emotional responses to their work.

In addition, we will explore practical strategies for building emotional resilience, creating boundaries, and fostering well-being through self-care. Attendees will be guided in the creation of a personalized self-care plan, focusing on both short-term coping strategies and long-term practices to maintain mental and emotional health.

1 Hour, C CEU[/ultimate_modal]

[ultimate_heading main_heading=”Annual Conference Golf Tournament” main_heading_font_family=”font_family:|font_call:”]

Sponsored by PBF Manufacturing

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TPC Scottsdale – Champions Course

Tuesday, June 3, 2025
6:30 AM Breakfast & Registration
7:30 AM Shotgun Start

Register to Play

Individual Golfer: $165 Early Bird | $185 Regular

Foursome: $620 Early Bird |$700 Regular

Early Bird Pricing Ends April 23, 2025

Club rentals are $95+tax and include 2 sleeves of golf balls. The golf course keeps minimum rentals on hand and must have a count ahead of time to ensure availability. Please indicate at registration if you will be needing rentals. You will pay individually the day of the event.

Your Registration includes: Golf, Cart, Range Balls, Breakfast, Lunch, 1 Drink Ticket & Prizes!

Registration closes end of day, May 23

[ultimate_heading main_heading=”Attendee Registration” main_heading_color=”#3b5eab” sub_heading_color=”#464646″ main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:48px;” sub_heading_font_size=”desktop:22px;” main_heading_margin=”margin-bottom:15px;” sub_heading_margin=”margin-bottom:25px;”]Must be an employee in the Funeral Profession (Funeral Home, Cemetery, Crematory), but not a supplier.[/ultimate_heading]

Full Conference Access

AFCCA MEMBER: $529
NONMEMBER: $579

Your full access registration includes:

Tuesday’s Welcome Party

Wednesday Breakfast, Lunch and President’s Reception

Thursday Breakfast & Lunch

Swag Bag

6 Total CEUs (2 A, 2 B, 2 C)

Wednesday Only Access

AFCCA MEMBER: $299
NONMEMBER: $349

Your Wednesday one-day pass registration includes

Wednesday Breakfast, Lunch and Wednesday Reception

Swag Bag

3 Total CEUs (1 A, 1 C, 1 B)

AFCCA Business Meeting and State Updates

Thursday Only Access

AFCCA MEMBER: $249

NONMEMBER: $299

Your Thursday one-day pass registration includes:

Thursday Breakfast & Lunch

Swag Bag

3 Total CEUs (1 A, 1 C, 1 B)

Exhibitor Registration

AFCCA Supplier Partner

$875For First Table

Non-Member

$1075For First Table

Registration Includes:

Six foot table (may add on additional tables for $425)

Two attendees (may add on additional attendees for $375)

Tuesday Expo Hall Opening Party

Wednesday President’s Reception

Receive a registration list of attendees.

Participation in the Exhibitor Passport to encourage attendees to visit your booth & win prizes

Option to include swag or materials in conference tote bag

Registration closes May 21

[ultimate_heading main_heading=”Sponsorship Opportunities” main_heading_color=”#474747″ sub_heading_color=”#ff675b” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:48px;” sub_heading_font_size=”desktop:22px;” main_heading_margin=”margin-bottom:15px;” sub_heading_margin=”margin-bottom:25px;”]Your sponsorships are what make this event possible! Please consider showing your support to AFCCA and Funeral & Cemetery Professionals throughout Arizona by selecting a sponsorship package. [/ultimate_heading]

Thank You 2025 Conference Sponsors

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Phoenix Market

Tuesday Opening Reception Hosted Bar Sponsor

Tuesday Opening Reception Appetizer Sponsor


Wednesday Breakfast Co-Sponsor
Wednesday Coffee Break Sponsor
Thursday Lunch Sponsor


Wednesday Breakfast Co-Sponsor


Wednesday Breakfast Co-Sponsor

Wednesday Lunch Co-Sponsor

Wednesday President’s Reception Hosted Bar Co-Sponsor

Wednesday President’s Reception Hosted Bar Co-Sponsor

Printed Programs Sponsor

Lanyard and Name Badge Sponsor

Conference Tote Bag Sponsor

Golf Tournament Sponsor

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Golf Hole Sponsors

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Contest Hole Sponsor!
Contest Hole Sponsor
Contest Hole Sponsor
Two Golf Holes
Two Golf Holes
Two Golf Holes
Two Golf Holes
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